Where AI names you when buyers ask — across ChatGPT-class models, Perplexity (web-grounded). Live run: 8 buyer prompts × 2 engines.
You are effectively invisible in AI search for your own category.
Brand presence: 2 / 16 answer cells (12%). Cited as a source: 1 / 8 Perplexity prompts (12%). In 0 of 6 real shopping prompts does AI name you — only when asked about you by name.
Each buyer prompt, run against each engine today. ✓ = your brand named in the answer.
| Buyer prompt | Stage | Perplexity | ChatGPT-class | Cited |
|---|---|---|---|---|
| What to know before buying gemstone silver jewelry | awareness | ✗ | ✗ | no |
| Affordable alternatives to Missoma / Monica Vinader | consideration | ✗ | ✗ | no |
| How to choose quality 925 silver gemstone rings | consideration | ✗ | ✗ | no |
| Best handmade gemstone silver brands in Europe | conversion | ✗ | ✗ | no |
| Buy unique silver gemstone rings online under €200 | conversion | ✗ | ✗ | no |
| Best independent jewelry brands (rings, earrings) | conversion | ✗ | ✗ | no |
| What is Adelina World and is it good? | brand | ✓ | ✓ | yes |
| Beste handgemachte Schmuckmarken mit Edelsteinen (DE) | conversion | ✗ | ✗ | no |
Share of voice across the tracked prompts. The category is held by marketplace listings and a few D2C leaders. Your brand is absent from the buying conversation.
0 in buyer (shopping) prompts · named only on a direct brand-name query.
Pages that answer the shopping prompts: "best handmade gemstone jewelry", "affordable alternatives to Missoma", gemstone buying guides.
Get into the "best independent / handmade jewelry brands" listicles and reviews that AI pulls from. Targeted digital PR.
Organization + Product schema, FAQ blocks, and open access to AI crawlers (robots / llms.txt). The 5-minute foundation.
Live run via the Surfaced engine: Perplexity (sonar) + Claude, 8 prompts, 2026-06-26. Engines expand to ChatGPT, Gemini, Mistral and Google AI Overviews. Surfaced Score is a transparent composite of five measured layers (presence, citation, share of voice, accuracy, AI-readiness) — not a black-box metric. getSurfaced · a service of Eva Dava EOOD.